HOW TO MEASURE GRPs AND ROI OF A SOCIAL MEDIA CAMPAIGN

Social Elephants allows you to compare Social Media ROI with traditional media.

When analyzing the performance of a Facebook Page we can extract a breakdown of the impressions of our posts to understand how much of it it's coming from investing in Facebook Ads and how much it's actually organic and viral.…

HOW TO OPTIMIZE YOUR FACEBOOK ADS CAMPAIGN BY TRACKING REACH ENGAGEMENT

A new engagement metric revealing the quality and the potential of your posts

The standard engagement is calculated out of fanbase  but this approach is not optimal nowadays because of two facts:A post reaches just a small fraction of your community:  therefore it's sort of unfair to evaluate the interaction of your fans if…

USER SETTINGS AND PERSONAL DATA

On top of the dashboard there is the user widget with a summary of Login In data and activity stats. Users with a license (Elephants) have an "Add" button to install social channels. Invited users (Calfs) can only access the…