THERMOMETER OF THE MAIN SPANISH DISTRIBUTION BRANDS

Analysis of Engagement, Share of Voice and type of content published in the last quarter of 2017

The year 2017 has come to an end and we could not dismiss it without making a brief analysis of the profiles in social networks of the major Spanish distribution brands that have stood out for their engagement performance on…

DIGITAL MAGAZINES BEGAN THE BATTLE FOR SOCIAL NETWORKS

Social networks, the second evolution of the business press

Economic press  experienced a first evolution towards the digital world with the creation of digital editions. Currently, these digital editions have achieved a big audience and are fighting to capture more readers. The traditional leadership of  Expansión becomes a dead…

VOLKSWAGEN, THE FAVOURITE BRAND ON TWITTER

In the first half of the year it was ten points clear of the second-place manufacturer

Volkswagen was the leading car manufacturer on the Twitter channel in the first half of  the year, with a level of presence ten points higher than its next competitor, according to the Social Elephants monetising tool. Specifically, Volkswagen’s Share of…